Banff Bears Minor Hockey

The client wanted a modern refreshed look on their existing hockey association logo, primarily to be used on new merchandise that they were to sell in the arena - to parents and players.

They wanted to keep the grizzly bear as the main focal point, while updating the imagery, and including easter eggs of the bow valley.

The result is a new refreshed look for their association, that has several hidden nods to Banff and the bow valley.